DATA TO INCREASE REVENUES.
PUBLISHERS AND MEDIA
– we enable the display of advertising towards audiences enriched by additional data, favoring an increase in RPM and a reduction in unsold;
– we provide DataBid, a proprietary data model that uses machine learning algorithms to automatically, quickly and more intelligently optimize the bidding of each auction and thus maximize advertising returns.
– we create a new revenue stream also using occasional visitors to digital properties,
– we optimize relations with business partners.