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Data Monetization

DATA TO INCREASE REVENUES.

PUBLISHERS AND MEDIA

– we enable the display of advertising towards audiences enriched by additional data, favoring an increase in RPM and a reduction in unsold;
– we provide DataBid, a proprietary data model that uses machine learning algorithms to automatically, quickly and more intelligently optimize the bidding of each auction and thus maximize advertising returns.

RETAILERS

– we create a new revenue stream also using occasional visitors to digital properties,
– we optimize relations with business partners.

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