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Alternative Market Analysis

Two proprietary software solutions of Internal Data Intelligence with the use of AI: one consisting of the analysis, learning, prediction and proposed actions (Datalysm); other for the total control over the digital business (3rdEye).

A sophisticated service of External Data Intelligence to give a business meaning to the public data collected online.

DataLysm

ANALYSES, LEARNS, PREDICTS AND SUGGESTS ACTIONS.

It’s the Customer Data Platform powered by AI for the data-driven growth of your business. It consists of two parts:
1. Customer intelligence to know more precisely and anonymously granular interests ( e.g. not generic “car” but “vintage car”), characteristics, paths and behaviour of who interacts with your business.
2. Marketing optimization with action plan and clusters activation. The learning process and automated predictions lead to a plan of action that aims to acquire new clients, make the current ones loyal, optimize marketing investments and improve the navigation and purchase experience on websites and apps.

WITH DATALYSM YOU CAN:

AUTOMATICALLY SEGMENT USERS INTO CLUSTERS OF SIMILAR CHARACTERISTICS (PERSONAS);

PREDICT WHO ARE THE USERS THAT ARE MOST SUBJECT TO CONVERSION AND TAILOR MARKETING ACTIONS TO THEIR NEEDS;

IDENTIFY AND ENHANCE THE MULTI-DEVICE AND MULTISESSION NAVIGATION FLOW ON DIGITAL PROPERTIES (WEBSITE, APP..) THAT GENERATE MAJOR VALUE FOR YOUR BUSINESS (PATH TO CONVERSION);

ESTABLISH WHICH ARE THE ELEMENTS THAT MAKE YOU MISS COMMERCIAL OPPORTUNITIES, FOLLOWED BY A DROP IN THE REVENUE AND CORRELATED PROFITABILITY.

3rdEYE

Let the numbers talk.

3rdEye is a 360° solution to control your digital business. A complete view of the trustworthy data. Rather than being a tool for dashboard creation, it is an automated console available for your specific business.

MAIN CHARACTERISTICS:

  • REAL TIME data update
  • DYNAMIC REPORTS for different variables
  • Personalised Data sources
  • ONLINE and OFFLINE data integration

3rdEye CONSISTS OF THREE PARTS:

1. Audit

WE VERIFY THE RELIABILITY AND ACCURACY OF THE WEB ANALYTICS TRACKING.

2. KPI

WE HELP YOU BUILD KEY PERFORMANCE INDICATORS (KPIs) TO ENABLE FAST AND EFFICIENT
DECISION-MAKING.

3. Data visualization

WE PRESENT DATA FROM DIFFERENT SOURCES ON A COMPLETE DASHBOARD AND WE PROVIDE YOU WITH PRECISE RECOMMENDATIONS ON THE PRIORITY ACTION AREAS TO OPTIMISE YOUR BUSINESS RESULTS.

DATA TO SEE FAR.

Today more and more companies have the need to optimize decisions in a very short time to launch / test new products, internationalize the business, open new stores, identify innovative distribution and promotional channels, identify influencers, …

Today, traditional research methods are no longer enough to provide adequate answers, due to limited or hard to find data, long times, high costs, inaccurate or partial insights. With the Alternative Market Analysis we enable quick surveys with greater and deeper knowledge of the B2C or B2B markets and customers to be reached. We combine traditional data, Alternative Data extracted from the Web (from social networks, blogs, forums, e-commerce platforms, satellite maps) and data collected in the field (through a proprietary mobile app and local collaborators).

The methodology is based on algorithmic logic and enables a ranking of the targets to be reached (i.e. geographical areas) compared to a codable reference (i.e. national average, sample of buyers with specific profiles). The activity is multi-country with successful experiences already developed in the USA, China and India.

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