Alternative Market Analysis for Consumer Goods
Machine learning model for right market decisions leveraging alternative data
Faster and more accurate market research
Today, more and more Consumer Goods companies need to optimise decisions very quickly in order to launch or test new products, internationalise their business, open new points of sale, identify innovative distribution and promotional channels or identify the most suitable influencers to collaborate with their company.
Today, traditional research methods are no longer able to provide adequate answers due to limited or hard-to-find data, long lead times, high costs and inaccurate or partial insights.
With Alternative Market Analysis, we produce surveys quickly with greater and deeper knowledge of the markets and B2C customers to be reached.
With alternative market analysis we use the power of artificial intelligence
We combine traditional statistical data with alternative data extracted from various online sources such as search engines, social networks, blogs, forums, e-commerce and satellite maps. To these we add data collected in the field via our own mobile app and various local collaborators.
The Market Research methodology is based on algorithmic logic and ranks the target audience against a codifiable reference.
For example, we can rank a sample of shoppers with specific characteristics in a given geographical area.
The activity is multi-country with successful experiences already developed in the USA, China and India.