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  • 23 February 2021

Some of our relevant data modelling cases

Some of our relevant data modelling cases

Some of our relevant data modelling cases 724 483 3rdPlace

We make difficult things easy by modelling data

Intelligently collecting data and modelling it through AI algorithms enables companies to solve business problems or open up new opportunities. Here are some of our work that may inspire you.

Predictive AI for churn decrease

Sector: Banking

Requirement:

Predictively intercept customers at risk of abandonment in order to carry out personalised marketing activities.

Activity:
Using a machine learning model, we analyse the customer’s interaction path with the company. calculation of a risk index relative to the abandonment (churn rate) of each customer for each specific service.

In detail, for each customer we periodically calculate his churn score based on all available data that allow us to reconstruct his behaviour with the company (web tracking, crm, email, transactions) thus defining clusters of users by risk class (high risk, average and power user).

Output:

  • creation of a risk index for each customer
  • creation of clusters of users at high risk of churn

Results:
– 14.7% churn rate after only 2.5 months of activity

Predictive AI for customer segmentation

Sector: Gambling/Betting

Requirement 1:

Increase the number of users who complete their first money deposit (the “prospects”)

Requirement 2:

Intercept quality users. a “quality user” is defined as a user who continues to deposit and use money in games over time.

Activity 1:
– management of data flows (web analytics, adv, crm) from different teams operating with separate silos (data lake)
– creation of a “path to registration” that identifies all user touchpoints, from arrival at the site to registration.
Activity 2:
– user segmentation using clustering algorithms that work on metrics such as frequency of play, volume of deposits, specific interests, browsing times. the algorithm also uses insights from the path to conversion to increase the quality score built on the clustering.

Output:
– development of a user quality index (similarity index)
– customisation of the offer based on the identified segments.

Results:
+18.7% conversion rate
The identification and visualisation of the “quality user” cluster led to an increase in the conversion rate from registration to new deposit.

Predictive AI for customer segmentation

Sector: Travel

Requirement:

To get the most out of internal proprietary data (first-party data) in order to acquire new customers and retain existing ones.

Activity:
– integration of online navigation data, crm, email marketing and other traffic sources into a single environment.
– use of proprietary predictive algorithms to segment italotreno business clients by “lifetime value” (re-engage client, high potential, frequent client, top client).
– use of proprietary predictive algorithms to associate a probability of repurchase to each user

Output:
Creation of more profitable customer segments to which to address both email marketing activities and advertising investments (e.g. remarketing).

Results:
+20% conversion rate from remarketing activities, reducing investment by 15%.
+3% conversion rate from prospecting activities,

Read more in this article.

Predictive AI for sales forecasts

Sector: Media & Telecommunication

Requirement:

To forecast sales volumes related to the launch of a new product in the telco sector in order to assess its impact on total revenues.

Activity:
Creation of a predictive model based on neural networks capable of accurately estimating the sales volumes of the new product both pre (*) and post launch.

Results
+15% prediction reliability

(*) model trained with a 2-year history of similar product sales and enriched with a dataset including quantifiers of advertising pressure (budget spent and planned for advertising diversified by channels, tv grps or equivalent), of specific promotions and with the average price of equivalent products available in the market.

Forecasting credit scoring

Sector: Risk e Credit Management

Requirement:

To improve the models through which the default risk of unlisted companies is measured.

Activity:
Apply machine-learning algorithms to the analysis of financial data from chambers of commerce to predict default.
create a digital identity score of each company (online presence, activity and reputation) by enriching the available datasets.
integrate the financial signal with digital information to refine the prediction of default risk compared to traditional methods.

Results:
+13% increase in prediction reliability (from 80% to 93%) by applying the new scoring model to a sample of 135,000 smes using over 1,400 variables.

New business prediction

Sector: Banking

Requirement:

To increase the opening of new current accounts.

Activity:
Analyse all user touchpoints, from arrival at the site to account opening.
identify which sections and categories of the site users visit most often before opening an account (path to conversion) – e.g. faq section.
identify the behaviour patterns with the highest probability of conversion (clustering, behaviour prediction and interest graph models).

Results:
+34% opening of new accounts

Prediction of product launches in physical stores

Sector: Food & Beverage

Requirement:

To predict the potential and/or effectiveness of cross-country physical outlets by identifying potential shopper pools.

Activities:
To characterise the real audience of one or more outlets within specific markets by combining information linked to territorial socio-economic data, characteristics of distribution chains, alternative digital signals.
creation of an alignment score of the outlets with respect to the target outlets.
indication and evaluation of new product launches in specific outlets in the american and chinese markets.

Results:
+32% revenue vs forecast

B2B lead generation

Sector: Energy

Requirement:

To increase the database of new target companies

Activity:
Using supervised computer vision and machine learning algorithms, we created a model capable of analysing google maps images to identify buildings having roofs with characteristics and surfaces suitable for the installation of photovoltaic systems. the analysis was performed on geographical areas of interest indicated by the client.
subsequently, all available information from the google my business quadrant was extracted to identify the companies and extract the available information.

Results:
Sharing of a company database with master data and business contact priorities (address + contacts, geolocation, photos of the property and estimated roof area, product propensity score).
The client then implemented customised marketing and sales activities based on the company database obtained from the information collected.

B2B lead generation

Sector: Energy

Requirement:

Lead generation through ai and targeted advertising campaigns

Activity:
Collection and processing of satellite images (google maps and open street maps) of a specific italian coastal region (2 km from the sea) using the most advanced ai and computer vision techniques to identify roofs with a surface area greater than 350 m2.
construction of micro-targets in a capillary way thanks to the evidence from the previous point and other external data sources (e.g. job title linkedin).
planning and launching of advertising campaigns in the specific areas of interest (google search, google display, youtube and facebook). for each lead a conversion propensity score is given.

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