Artificial Intelligence to transform your business in the digital era, because “there is no digital strategy, just strategy in a digital world” (Bud Caddell).
An essential requirement to compete
An incredible amount of business data – internal or external and structured or unstructured – grow very rapidly and often uncontrollably, creating a lot of ‘noise’. The first step to understand how to extract value from the data is to isolate the most useful ‘signals’ defined as the smart data from the ‘noise’ through a mix of skills, technology and methodology. This is when AI comes to the aid.
Value does not hide behind any data but in the data subsets that, if identified, elaborated and analysed correctly, form a business asset from which derive concrete business actions. We will help you discover the weak signals worthy of amplification to make better decisions.
Internal data (CRM, website, corporate Facebook page…) and external data (competitors’ social media profiles, open data…).
Structured data (10%)
Unstructured data (90%)
Source: IDC 2012
Online every 60 seconds:
2 million Google searches, 2460 posts on Facebook, 278 thousand tweets, 83 thousand dollars of revenues on Amazon…
Source: Business Insider 2012
2012, 2.837 Exabytes of data
1,8 million GB of information created by each business, 4.1 million GB of information related to its practice.
2020, 40,026 Exabytes of predicted data
Source: IDC 2012
1 business leader on 3 does not believe in information used to make his decisions.
Poor data quality can cost up to 3.1 trillion USD.
Source: IBM US market 2012
Business objectives depend on digital objectives.
From correct monitoring to business actions.