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About Us

WHO WE ARE

3rdPlace is a data-driven tech company founded in 2010 by former senior Google managers, focusing on data governance & data modeling, data platform, data monetization solutions.

Through the use of AI proprietary technologies we collect, analyse and translate data related to customers/users into business insights, anomaly detection, forecasts and opportunities that are useful to improve operational decisions, actions and results. In particular for:

  • acquisition of new online and offline customers and users,
  • retention of the existing ones,
  • market analysis targeting the launch of new products and/or the opening of new markets,
  • optimization of marketing costs,
  • sales increasing by combining online and offline.

We are also a technology partner of the international consortiums SSIX and CS-Aware (European program Horizon 2020) to develop pioneering solutions related to the Social Sentiment Analysis and Cyber Security.

Thanks to our relevant Research & Development (R&D) investments and to our qualified professionals, we are an innovative SME, according to the Italian Law.

3rdPlace is part of Datrix group.

3rdPlace’s experience in the financial sector gave birth to the innovative FinScience startup to enable the Asset Management, Wealth Management, Investor Relations of listed companies, Credit Management, Marketing & Sales Directors, and ESG, CSR, SRI Managers to easily access the so-called Alternative Data that gather information from digital environments and create digital indicators to be compared with the financial ones.

WE MAKE HARD THINGS EASY BY WORKING WITH DATA

Our clients
are protagonists of Retail, Finance, FCMG, Publishing, Fashion, Entertainment, Telecommunications sectors.
WITH US THEY SAVE TIME, INVEST BETTER AND EARN MORE.

Our digital footprint

Datrix in one page.

Management

FIRST DATA-DRIVEN TECH COMPANY FOUNDED BY FORMER GOOGLE ITALY TOP MANAGERS

Fabrizio Milano d'Aragona
CEO

Fabrizio Milano d'Aragona

Former Top Manager at Google Italia where he took part in the start-up and the success of the Italian branch. Responsible for the team growth and the development of commercial relationships, he became in charge of the Retail, Fashion and Local sectors.

Passionate about new technologies and big devourer of political and economic essays, Fabrizio loves to spend his free time with his (for him always) small Luca and Simone. He adores all different shades of blue, in particular, the F.C. Napoli blue…

Claudio Zamboni
Chief Revenue Officer

Claudio Zamboni

He worked at Google Italy as Head of the Education, Entertainment and Telco sectors, contributing to their vertical growth. He held previous marketing & sales roles (at tim.it and virgilio.it) as well as many collaborations as writer of technology and digital media. Between one bit and another, he dedicates himself to the family and dreams of soon going back to his diving and adventure travels.

Mauro Arte
Chief Operating Officer

Mauro Arte

Master in Business Administration at Rome’s LUISS Guido Carli. Digital experience of almost 20 years – first at EY, then at Excite Europe where he held the position of Sales & Marketing Director and eventually at Google Italia where, apart from being responsible for the commercial development of the Media & Entertainment sector, he held a leadership position at YouTube.

Mauro is married with two children to whom he dedicates his (unfortunately) little time, along with his great passion for the black and white colours of Juventus FC.

Pierluigi Vacca
Chief Product & Service Marketing Officer

Pierluigi Vacca

After a 3-year experience with Google USA as a Search Quality Evaluator (analysis of website research and positioning to improve the Google algorithm) participates at the Google Italia start-up as responsible for key Italian and international accounts. Fond of any sound of music (silence included), collector of vinyl, obsessive film and TV series fan, in love with anything in the south of Italy.

Filippo Trocca
Principal

Filippo Trocca

After working client-site in Staples between Italy, France, Netherlands and United States, returns to Italy in 2016 to work in consultancy as iProspect’s head of specialists team inside the Dentsu Aegis Network. Passionate about the gelato artigianale, he is able to taste it even at -15 degrees. He says that in order to burn that big amount of ice-cream calories, he often goes running and boasts about his past as 400m runner in his youth days.

Partner & Tech Sales Director

Cristiano Cirillo

Contributed to the success of Google Italia start-up by dedicating himself to business in the Fashion, Local and Retail sectors. In 2011 he was appointed Head of independent agencies in Italy and team leader. Illuminated by the beauty of the contemporary art and passionate about cars from birth, Cristiano loves to spend his spare time with family and long-term friends.

Marco Belmondo
Chief Marketing & Communication Officer

Marco Belmondo

Born in 1969 with origins in Ivrea. Worked in Milan, Turin, Bologna, Rome and London. Debut in advertising (Saatchi & Saatchi, Italia Brand Group), followed by finance in TradingLab (Gruppo UniCredit) as Head of Communication and Customer Service, then retail banking in UniCredit Banca and Banca di Roma as Director of Communications and e-Banking Services. He returned to investment banking in ABN AMRO and RBS, then in fintech with Epic SIM. Architecture, Fortitudo, molecular cuisine, real estate, Juventus, hospitality and family are his passion in a strictly inverted order.

CEO ByTek

Paolo Dello Vicario

His adventure in the web started with his scout magazine. After 7 years of experience as SEO & Digital Marketing Consultant, in 2014 he founded ByTek while calculating bending moments and turbine blades. Today he is scientific coordinator for Growth Hacking Master (Talent Garden) and PhD student in Big Data Analysis (University of Tuscia). Mountain and trail runner, he dreams big lost walls and he has fallen in love with Monte Velino.

We are a team that reason on data and not on opinions.

Over 40 people based in Milan, Rome and Cagliari with strong experience in the digital technologies field and united by a shared, solid data-driven methodology.

We work minute-by-minute to make sure that things happen in a set time.

We interpret data and develop machine-learning algorythms based on the most advanced cloud technologies.

At 3rdPLACE work:
· data scientists
· data analysts
· data designers
· digital experts
· software developers
· customer-service managers

Read our CVs on

Certifications

European consortiums

Partnerships

Sales & services

Clients

3RDPLACE WORKS WITH BIG NATIONAL AND INTERNATIONAL BRANDS, HELPING THEM ALONG THE PATH TO CUSTOMER-CENTRICITY.

3RDPLACE TEAM IS HERE TO HELP YOU

We will help you adopt a data-driven approach to your business.

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