Opportunity

In order to increase pages per visit, we analyzed the article page template, registering users’ behaviour. At that point, it was clear that users had a great interest in video contents, that were located in a not so visible area.

Test hypothesis

Could moving the “video Carousel” element in a higher spot in the page, generate more clicks and thus increase the overall pages per visit?

Placing an element with a high interaction level in a more visible area of the page, should get rid of excessive scrolling and put such content under the spotlight.

Results

+20.9%

VIDEO PAGES VISITS

+3.1%

ARTICLE PAGES VISITS

+4.4%

OVERALL CLICKS