BACKGROUND

EXTRACT VALUE FROM INFORMATIONS

Variety

Internal (CRM, Website, Facebook Business page, …) and external (competitor social profiles, Open Data, …) data.

Structured data (10%)
Non structured data (90%).
IDC 2012

Velocity

What happens online every 60 seconds: 2 million Google searches, 2460 Facebook posts, 278000 tweets, 83 thousand dollars spent on Amazon, …
Business Insider 2012

Volume

2012
2.837 Data exabytes
1,8 millions of gigabytes of informations about you, 4,1 millions about your business.

2020
40,026 Data exabytes expected
IDC 2012

Veracity

1 business leader out of 3 doesn’t trust the informations he uses to take decisions.
Data low quality can cost up to 3.1 trillion dollars.
IBM US Market 2012