E.D.I.

External Data Intelligence Analysis



What do we mean with E.D.I.? With this acronym we identify the activity of extrapolation and analysis of the online conversations related to a specific brand of product/service, market, industry or corporate brand, through the identification of the quantitative and qualitative elements associated to when, how much, where and who and the people talk about it. This activity is finalized to find useful business insights:

  • Support to the launch of a product/service
  • Definition/optimization of the distribution strategy and/or promotion of a product/service
  • Reputation management
Below some examples of the several E.D.I. analysis done for some of our customers in different industries:

PUBLISHING

We have done different analysis to support the launch of different digital editorial products, both generalists and vertical, finalized to:

  • Strategical definition of the launch of a new product.
  • Editorial positioning on topics particularly interesting for the target.

FINANCE

The studies done wanted to emphasize the critical aspects of the customer perception toward specific financial products, with the following goals:

  • Media planning optimization, thanks to the customer segmentation.
  • Identification of the critical aspects in the traditional marketing communication of the product.

RETAIL

The several and different analysis in this field had the specific goal to guide the strategic decisions for the launch of new products or to improve the effectiveness of their distribution.
Below some of the goals pursued:

  • Optimization of marketing and communication strategy.
  • Identification of the areas of up-selling/cross-selling.
  • Identification of the influencers in the field.

CPG

The numerous researches in this area field had the specific goal to guide the strategic decisions for the launch of new products or to improve the effectiveness of their distribution.
Here some of the goals of the analysis:

  • Development of the product assortment.
  • Competitive analysis of the competition.