We are an independent consulting agency that accompanies its clients through change by not only providing specific skills but also the professional and cultural support needed to adapt the internal organisation to the new scenario.
Our team consists of professionals with long experience, experts in the development and management of innovative digital marketing strategies integrated with the use of the most effective planning tools (SEO, SEM, Social Media, Display advertising, Mobile, etc.) and with a deep knowledge of the rules of Web Design and, more generally, the User Experience.
We pay the maximum attention to your industry of reference, first analysing the actions of your competitors (both domestic and international). This takes place through constant monitoring and benchmarking. It emerged from the great friendship of its four young managers who, for many years now, have been working side by side, participating in the start-up of Google in Italy and then in the adventure of Digital ReveNew, a communications and digital marketing agency.
Fabrizio Milano d'Aragona
Co-founder & Partner
Fabrizio, born in 1974, has a business degree from Naples's Università Federico II. He began his professional career as a consultant for the drafting of business plans for accessing European funds.
He has been working with the Internet for more than 9 years: after initial experience at Altavista and a collaboration with Media Agency ADvance (purchased by Netbooster), he landed at Google, where he participated in the start-up and success of the Italian office handling, among other thins, the development of commercial relationships and becoming manager of the Retail, Fashion and Local sectors.
Together with Claudio Zamboni and Mauro Arte, is a founding partner of 3rdPLACE.
A fan of new technologies and a devourer of political and economics essays, he loves to spend his free time with his son Luca.
Mauro Arte
Co-founder & Partner
With a degree in Economics and Business and a Masters in Business Administration from Rome's LUISS (Guido Carli Free International University for Social Studies), Mauro has more than 10 years of digital experience gained first at Ernst & Young, where he handled web projects for clients such as the FIAT Group and Banca Sella and, then, at Excite Europe, where he was Sales & Marketing Director, and finally at Google Italy, where, in addition to responsibility for sales development in the Media & Entertainment sector, he also served as head of YouTube Italy.
In 2008, he participated in the start-up of Digital ReveNew and, today, along with Claudio and Fabrizio, he is a founding partner of 3rdPLACE.
Mauro is married with two children and dedicates his free time to his family and his passion for film and theatre.
Claudio Zamboni
Co-founder & Partner
Claudio worked at Google for 4 years, contributing to the success of its Italian subsidiary.
He handled the evangelisation of the Italian market, helping Italian companies do business with Google's various product platforms and consolidating his knowledge of the most profitable digital business models.
However, his passion for the Internet has a long history. Before Google, he gained experience with other sector companies such as Telecom Italia, where he worked in marketing (Tin.it) and sales (Virgilio).
Over the years, he has collaborated with important Italian educational institutions, speaking on New Media, and collaborated with the newspaper “La Repubblica” as the technology and Internet media editor.
In 2008, along with several former co-workers from Google, he founded the start-up Digital ReveNew, a digital marketing consulting agency, experience which naturally evolved into 3rdPLACE.
However, his most successful start-up is his family, now in permanent Beta testing and at release 3.0, in which subjects are discussed that go well beyond cloud computing or the evolution of communications paradigms and, without doubt, the most important enterprise that he will ever have the courage to create ;-)
Pierluigi Vacca
Head of Operations
He has been working with the Internet for more than 8 years.
After 3 years with Google USA as Search Quality Evaluator (analysing search queries and site positioning to improve Google's SERP [Search Engine Results Page] algorithm), in 2004 he participated in the start-up of Google Italy as Italian and international key account manager, for which he provided both strategic and operational management of online advertising campaigns and on-going product consulting.
In 2009, he participated in the start-up of "Digital ReveNew as Head of Operations, the position that he fills today at 3rdPLACE, coordinating a cross-functional team for the development, delivery and management of digital marketing/communication projects.
When he's not working, Pierluigi listens to all genres of music, when not listening to music, he writes it and, when there's nothing to write, he takes photographs, when he's out of focus, he likes to cook and when his belly is full, he's incomparable in the art of making things happen.