The significant increase in digital media users and, especially, average surfing times, is an opportunity for companies to increase the visibility of their brand products and/or services.
However, to achieve specific volume and targeting objectives, it is essential to optimize all traffic-acquisition sources by monitoring and constantly improving the use of media platforms.
The spread of participative content creation tools (videos, blogs, etc.) and social sharing systems is opening new opportunities for user-brand interaction.
Consumers can no longer be considered simple message receivers and, in fact, are becoming an active part of marketing initiatives. So, we need to understand the digital context we are moving in and, above all, direct and monitor the user experience.
The correct use of digital channels can have a direct impact on a company's “bottom line”. Today, the Internet is the consumer's main tool for gathering information before making a purchase, on or off-line (info-commerce).
Not being there, in the right way and at the right time, can mean losing potential customers and market share, not only in the online channel, but in the traditional sales channel as well.
Through traffic and conversion analysis, customers can be stimulated to make purchases and repeat the purchase.
Data from CRM (what factors were involved in the conversion of a first purchase into a loyal customer), combined with effective digital marketing strategies (for example, adapting web-page content to user profiles based on purchase experiences) lead to building solid long-term relationships with users/customers.
Developing an effective strategy requires the precise scheduling of actions and a clear definition of the target and KPIs. When providing consulting, 3rdPLACE always uses Business Analytics tools that analyse and optimise the results of a digital marketing strategy based on data emerging from user consumption patterns. 3rdPLACE's consulting services produce measurable results.
Strong strategic thinking, excellent planning and delivery management skills and constant analysis of the results using measurement tools. These are the three main factors that guarantee the best return on your investment. Learn about our proposal.
Here are some of the first level companies that have benefited from our consulting.
We are an independent consulting agency that accompanies its clients through change by not only providing specific skills but also the professional and cultural support needed to adapt the internal organisation to the new scenario.
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